Online Communication design
People
Course director
Assistant
Description
The course analyzes different aspects of online communication when it comes to its users. In particular, it covers user requirements elicitation, content/services quality evaluation, usability, and usages analysis. Different strategies of user requirements’ elicitation will be presented, ranging from more formal ones – interviews, focus groups, etc. – up to more creative ones, entailing co- or participatory-design. Usability, its various definitions and the different approaches to its assessment will be presented. In particular, students will be presented with the eye-tracking methodology, having the possibility to experience an eye-tracking session. Usages analysis will be discussed and closely linked to the business/communicative goals of the online publisher.
The assessment will be undertaken in a form of collaborative group projects (30%) and a written exam (70%).
Reading materials:
- Cantoni, L., Tardini, S. (2006). Internet. New York: Routledge (Chapter 4 & 5)
- Inversini, A., Cantoni, L., Bolchini, D. (2010). Presenting UsERA: User Experience Risk Assessment Model, in Ulrike Gretzel, Rob Law & Matthias Fuchs (eds.), Information and Communication Technologies in Tourism. Springer, Wien – New York 2010, pp. 99-110
- Tardini S., Adukaite A., Cantoni L. (2013). How to do Things with Websites. Reconsidering Austin’s Perlocutionary Act in Online Communication. Forthcoming in Semiotica: Journal of the International Association for Semiotic Studies.
Education
- Master of Science in Communication and Economics in Corporate Communication, Elective course, Minor, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Minor
- Master of Science in Communication in Media Management (until A.Y. 2017), Elective course, Minor
