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eTcoMM – eTourism Communication Maturity Model. A Framework to evaluate the Maturity of a DMO when it comes to the Online Communication Management. The Case of Canton Ticino and Lombardy

Informazioni aggiuntive

Autori
Marchiori E., Pavese G., Cantoni L.
Tipo
Atti di conferenza
Anno
2012
Lingua
Inglese
Collana
eTcoMM – eTourism Communication Maturity Model. A Framework to evaluate the Maturity of a DMO when it comes to the Online Communication Management. The Case of Canton Ticino and Lombardy, in Matthias Fuchs, Francesco Ricci & L. Cantoni (eds.), Information and Communication Technologies in Tourism 2012 (Proceedings of the International Conference in Helsingborg, Sweden), Springer, Wien – New York 2012
Pagina inizio
215
Pagina fine
226
Data conferenza
January 24-27, 2012