Francesco Lurati is a professor of corporate communication at the Faculty of communication sciences of the University of Lugano (Università della Svizzera italiana, USI), Switzerland, where he is also the academic director of both the Executive Master of Science in Communications Management (Executive MScom) program and the full-time MS program in Corporate Communication. He is the vice-director of the Institute of Marketing and Communication Management and the vice-dean of the Faculty. He performs research in the field of corporate communication, in particular, its impact on corporate strategy, and in the areas of organizational identity, corporate reputation and social responsibility. He was educated as an economist at the University of Fribourg, Switzerland where he received his doctoral degree. He completed a post-doc at the University of California, Riverside. He has also held positions in the public and private sectors, and regularly does consulting in the field of communications management.
Corporate communication and its impact on corporate strategy, organizational identity, corporate reputation and social responsibility, corporate branding.