Bardus, Marco Update data


Office hours

  • Upon request



  • +41 58 666 4767


  • Stabile principale, Office 212 (Level 2)
    Via Buffi 13, 6904 Lugano

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Dr. Marco Bardus is a post-doctoral researcher currently working at the University of Exeter Medical School (supported by an Early Postdoc.Mobility grant awarded by the Swiss National Science Foundation). Marco's research is in the domain of eHealth and mHealth communication and is particularly interested in investigating the use of smartphone and mobile applications, social media, and fitness-related smart-coaching/wearable devices.

He also collaborates with the European Journalism Observatory (EJO -, on the Agora project "EPICUR II - Expanding Public Interest by Communicating Understandable Research".

From 2008 until 2012 he worked as researcher and PhD student within the BeCHANGE Research Group, Institute for Public Communication (ICP) where he was involved in various research projects. In 2011, he spent a semester as visiting scholar at the University of Nottingham, School of Midwifery and Physiotherapy, where he advanced his PhD thesis.

He obtained is PhD in 2012, under the supervision of Prof. L. Suzanne Suggs, defending a thesis titled "Theory of planned behaviour, participation, and physical activity communication in the workplace".

From Fall 2008 until 2012 he was teaching assistant in the course of Social marketing (Master level) in the 2014 Spring semester he was lecturer for the course "Comunicazione e marketing sociale" (Bachelor level).

Marco is a reviewer of Journal of Medical Internet Research, International Journal of Workplace Health Management, and Health Promotion International. He has also been a reviewer for the ICA Health Division Conference. He also serves on the Communication working group of the European Social Marketing Association.

He is also a member of the European Communication and Research Association (ECREA) and of the International Association of Media and Communication Research (IAMCR). He is also an active member of the European Social Marketing Association (ESMA), where he serves in the working group of communication and marketing. In addition to his academic life, he worked in the PR industry and communication industries for over ten years as journalist, intern and consultant. He is member of the Association of Journalists (Ordine dei giornalisti) of Friuli Venezia Giulia, as publicist, since 2005.


  • Using information and communication technologies (ICTs) for promoting effective and sustained behaviour change, adoption, maintenance.

  • Testing different modalities of utilization, media choice and adoption of ICTs in health communication, such as smartphones (text message reminders, smartphone apps), digital media (e-mail, websites), and social media (web 2.0 applications in general).

  • Testing fitness-related “smart coaching”, tracking and monitoring devices and applications in the physical activity domain.

  • Investigating the intention-behaviour gap in physical activity and other behaviours.

  • Testing theories and approaches in health communication, health promotion and social marketing.