Ford, David Update data
- Lecturer - Faculty of Communication Sciences
Professor of Marketing (Personal Chair), University of Bath, School of Management.
Lecturer, Senior Lecturer and Reader, University of Bath, 1974 - 1989.
Doctoral Student, Manchester Business School, 1970 - 1974.
Group Planning Manager, Ideal-Standard Ltd, 1969 - 1970.
MSc Student, University of Bradford, 1968 - 1969.
Engineering Apprentice/Graduate Apprentice, British Railways, 1962 - 1968.
BSc, Mechanical Engineering, University of Salford.
MSc, University of BradfordPhD, Manchester Business School, University of Manchester.
My research is best described within the context of the IMP Group, (Industrial Marketing and Purchasing), as follows: I was one of a small number of academics who established this research group by carrying out a large-scale international project into the nature of marketing and purchasing within industrial markets. The first major output of the group in 1982 marked a significant change from the prevailing conceptual and methodological approaches. In particular, the group´s work centred on the nature of inter-company relationships, rather than the separate examination of individual sales and purchases. This "Interaction Approach" has become the overwhelming paradigm for research in business marketing.