Management of Small and Medium Enterprises
People
Course director
Assistant
Description
Objectives
Students will be able to draft a business project.
Description / Program
This course widely leverages on Richard Norman’s research on service management. Through lectures and tutorials students will learn how to draft a business project.
Learning Method / Style of Lessons
Lecture and project work
Exam Style
Team project work
Readings/TextbooksR. Normann, Service Management, Wiley, Chichester, 2000.
Education
- Master of Arts in Economics and Communication in International Tourism (ECO), Core course, Fundamental knowledges, 1st year
