Digital Transformation in Tourism
When it comes to different levels of knowledge, the competences mentioned above entail that by the end of the course, the students will be able to:
- know current eTourism applications, technologies and successful practices
- know how to plan, run and evaluate eTourism related activities
- be aware of the crucial role played by ICT within the tourism and hospitality sectors.
Readings: all items in the Bibliography are compulsory.
The course will provide a comprehensive overview on the digital transformation of Tourism (eTourism) – both the related industries as well as the travellers’ practices and experiences.
Students will acquire the methodological tools to conceive, plan and manage digital media projects in the field of tourism communication. The course will cover a basic introduction to the relevant technological applications of the tourism industry, methods for the design and evaluation of tourism services, together with the management and promotional tools of web-based tourism communication.
A particular attention will be devoted to the impact of Covid19 pandemic on tourism, and on the role of digital media to address and mitigate such global crisis, as well as to support a sustainable recovery of travel and tourism.
Sustainable development goals
- Indusrty, innovation and infrastracture
- Sustainable cities and communities
The course is organized in formal face-to-face lessons complemented by case studies and testimonials, collaborative group projects and tutoring sessions.
The final assessment will take into consideration participation the collaborative group projects (30%), and a written exam (70%).