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Competitive Intelligence

People

Martignoni D.

Course director

Description

Competitive Intelligence is the process of capturing and analyzing information about your competitors. In this course, we will focus on analyzing, understanding, and interpreting publicly available information (there are no magic tools/sources of information) about your competitors. This is course is NOT about using databases like COMPUSTAT, BLOOMBERG etc.  

Objectives

In this course, you will learn how to better understand your competitors (in particular their business model) and the market they you are operating in.

Teaching mode

In presence

Learning methods

This is a very hands-on course: In each session, we will discuss case studies and do exercises. There are group assignments each week (except for the first session). 

Examination information

 There will be no exams but only graded weekly group assignments. You will be able to chose your own group. Your assignment with the lowest grade will not count towards your overall grade.  

Education