Communicating in the media industries
People
Course director
Nazhmidinova R.
Assistant
Description
The Media branch is a rapidly changing world in itself - and
communication is one of the driving forces of the branch. But
communication is also "tricky": Media journalists, covering journalism
and the media, will inevitably have to report about competitors and,
occasionally, about their own employer. PR experts of media companies
have "direct access" to the newsrooms of their own companies, but may
be blocked by journalists from competitors. For both groups, bloggers
can be a great source of information, but also "a pain in the ass". With
media monitoring, communications researchers can provide more
transparency how the media industries and their newsrooms are covered
by others.
The purpose of the seminar is to make participants aware of the cultural
differences in creating transparency about journalism and the media
industries, the potential of improving communications, and ultimately
the opportunities how communication instruments in the media branch
might be used more thoroughly and more effectively. As future media
managers should know about the risks and effects of media PR and media
journalism, the course includes many practical exercises and uses the
European Journalism Observatory as a platform for discourse.
Education
- Master of Science in Communication in Media Management (until A.Y. 2017), Core course, Fundamental knowledges, 1st year