Pre-requisites: Corporate Identity and Image and Essentials of Finance
The purpose of this course is to help students understand how and why investor relations are an important part of the corporate communication mix. The course discusses the current capital marketplace; the main theories and concepts of investor relations; as well as its particular methodologies, practices and tools.
In a marked group exercise, students will analyse a communication challenge and will learn to develop implementation strategies and solutions. There is also a marked financial individual exercise.
Students will become familiar with the fundamentals, contents, target groups, instruments and legal framework of investor relations. They will learn the communication needs of the corporate lifecycle, both in continuing investor relations (financial calendar work) and in relevant capital market transactions such as initial public offerings.
Selected reading material will be provided in class.
Guimard, Anne (2013, 2nd edition) Investor Relations: principles and international best practices of financial Communications, Palgrave Macmillan, London, ISBN: 978-1137337399