This course provides an introduction to qualitative research. At the end of the course, students will be able to:
- Articulate the strengths and weaknesses of qualitative compared to quantitative research methods.
- Understand the stages of conducting qualitative research, ranging from research design to data collection, data analysis and write-up.
- Use the most common qualitative research techniques.
This course provides an overview over the various aspects of qualitative research and compares its strength and weaknesses to quantitative research methods. Students will learn how to develop and conduct a qualitative research study (i.e., design, data collection, data analysis, and write-up). Students will also gain an understanding of the quality of a qualitative research study, particularly in light of common issues related to scientific validity and research ethics.
The course consists of a series of lectures conducted by the professor and applied in-class activities through which students will learn how to conduct a qualitative research study. Readings and exercises will be assigned ad-hoc to support the contents of the respective course lessons.
At the end of the course, students will complete a final exam that accounts for 100% of their final grade.
Lindlof T.R. & Taylor B.C. (2010). Qualitative communication research methods (3rd edition). London: Sage.