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Broadcasting Management

Description

This course offers a behind the scenes perspective on the broadcasting business. It focuses on the various processes whereby a TV program goes on air: the concept; the market research; the appointment of the TV director and the choice of the stars; the strategy and tactics to plan the programme schedule; the activities of the press office; the promotion campaigns. It further analyses the organizational complexity of TV broadcasting companies in the competitive context of a market where business models, technology and regulations constantly change, covering in particular: the role of channel and network managers; the structure and tasks of the advertising department; the buy-make models; the star system management. Finally, the course provides key tools to understand and manage correctly audience response by examining television ratings, viewing behaviour and socio-demographic profiles.

People

 

Donelli M.

Course director

Additional information

Semester
Spring
Academic year
2018-2019
ECTS
3
Language
English
Education
Master of Science in Communication in Media Management, Core course, Core Course, 1st year