Events play a key role in tourism, sports, culture, politics and business. In this course, students will develop a comprehensive knowledge of the design, management and marketing of events, based on best practices as reflected in theory and in application.
By the end of this course, students will:
The assessment consists of two parts:
Bowdin, G. et al. (2010). Events Management. London: Routledge.
Davidson, R. (2018). Business Events. Abingdon: Routledge.
Janssen, G. (2017). The Real MICE Book. Source: www.therealmicebook.com
Mallen, C. & Adams, L. (2008). Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions. Oxford: Butterworth Heinemann.
Shone, A. & Parry, B. (2005). Successful Event Management (2nd edition). London: Thomson.
Tum, J., Norton, P. & Wright, J. (2006). Management of Event Operations. Oxford: Elsevier Butterworth Heinemann.