Communication and Marketing Ethics

The purpose of this course is to familiarize students with the main debates in the fields of  business ethics and enable them to think critically about these matters for their future profession in communication and marketing. Moreover, this course aims at supplying students with principles and tools to be used in dealing with ethical issues. The course takes a global perspective, which is deemed appropriate in today’s global economy, communication and marketing landscapes.

 

By the end of the course students will be able to:

• Map ethical initiatives (portfolio)
• Support ethical consumerism and circular economy
• Manage communication and marketing through an ethical approach to compliance, accountability, outsourcing, oversees bribery, CEO and board engagement, suppliers and supply chain social risks
• Build from zero a department that facilitates ethical decision making in communication and marketing

GRADE

• Class Computer Simulation (team) 30%
• Final Exam (individual) 70%

Students who do not attend simulations will be evaluated 100% on the final exam. Students who will attend and participate class regularly receive a bonus of 1 point for very high quality level participation in class

 

READINGS

• Chandler, D (2016). Strategic Corporate Social Responsibility: Sustainable Value Creation. Sage.   pp. 263 - 279

• Dahl and Waehning-Org (2015) Ethical Consumption: In Eagle L. and Dahl S. (Eds)  Marketing Ethics and Society, Sage, pp.117-140 (Chapter 6)

 

• Esposito, M., Tse, T. and Soufani, K. (2018) "Introducing a circular economy: new thinking with new managerial and policy implications." California Management Review, 60(3): 5-19
• Jensen, J. (1997):  Ethical Issues in the Communication Process. pp. 36-48 (Chapter 3) and  pp 62-87(chapter 5)  
• L’Etang, J. (2011): Ethical Issues of Public Relations and Marketing. Handbook of Communication Ethics, (Chapter 14) 221-241.
• Mintzberg, H. (1984). Who Should Control the Corporation? California Management Review, 27(1), 90–115.

• Seeger, M. and Kuhn, T., (2011) Communication Ethics and Organizational Contexts: Divergent Values and Moral Puzzles. Handbook of  Communication Ethics , Chapter 11. 166-189

Smith, N. C., Drumwright, M. E., & Gentile, M. C. (2010). The New Marketing Myopia. Journal of Public Policy & Marketing, 29(1), 4–11.