Public Speaking and Presentation Techniques in Different Contexts
This course is a practice-based course focused on communication skills. The course will provide students with an understanding of strategies and techniques for communicating with various publics and in various formats. Students will learn about various formats and audience considerations, including different types of Public speaking and presentation techniques (e.g., pitches, interviews, speaking in managerial settings, presentations to management and to employees (e.g., provide information, address critical issues, motivate, etc.), as well as customers (e.g., news, findings, business progress, and product launches.). Understanding the audience is a key consideration in communicating effectively and this course will focus on communicating to broad, mainstream, and managerial audiences as well as sub-cultures and groups, that collectively make up an important part of a company’s market, workforce, management, and other stakeholders.
They will practice communicating with these audiences and through different channels and will get constructive feedback.
The course is a 4 ECTS course, with lessons taking place over 4 days plus out of class assignments. It is a required course for students in the 4th semester of the Corporate Communication and Marketing and Transformative Economy Master degree programmes.
By the end of this course, students will be able to:
• Understand what public speaking and presentations entail
• Understanding of the principles and practice of communicating with the various stakeholders to achieve organizational goals
• How to develop communication materials for public speaking and presentations
Apply strategic communication principles to more effectively share and communicate with intended audiences (e.g., the media, shareholders, general public, customers, and employees
Course reserved for students of the Master in Corporate Communication and Master in Marketing and transformative economy 2 year.
This course is a highly participatory, practical course that involves a mix of lecture, readings, interactive discussions, and activities to practice public speaking and presentations.
Students must attend at least 80% of the course to earn the credits.
The mark for this course is Pass/Fail
All material will be posted on iCorsi