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Swiss Corporate Communication and Public Relations Observatory (SCCPRO)

Description

The Swiss Corporate Communication and Public Relations Observatory – an initiative of BPRA (Association of PR Agencies in Switzerland www.bpra.ch), HarbourClub (www.harbourclub.ch), pr suisse (Swiss Public Relations Association, SPRV www.prsuisse.ch), SPRI (Swiss Public Relations Institute www.spri.ch) and USI – generates knowledge about the state and evolution of the communication profession in Switzerland with the aim of supporting its development. The knowledge created and disseminated by the Observatory contributes to raising standards throughout the profession, honing educational and training curricula, identifying research needs, and promoting the industry as a whole.

Competence areas