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Marta Zampa


Marta Zampa is lecturer of Culture and Communication at NTB, the University of Applied Sciences Buchs (St.Gallen). 

At USI, she is lecturer for the course "Argumentation in the media" at the Institute of Argumentation, Linguistics and Semiotics. Her research is located at the crossing of argumentation theory and media linguistics. In March 2015 she obtained a Ph.D. at USI, with a thesis entitled "News values as endoxa of newsmaking. An investigation of argumentative practices in the newsroom". The thesis has been written within the framework of the SNSF project "Argumentation in newsmaking process and product" (PDFMP1_137181/1), which involves professors and PhD candidates from the USI (Andrea Rocci, Margherita Luciani), the Zurich University of Applied Sciences (Daniel Perrin) and the University of Lausanne (Marcel Burger, Laura Delaloye Saillen). In her dissertation, Marta Zampa investigated argumentative practices in the newsroom, especially in decision-making at different levels of news production. To this aim, she analysed a multilingual corpus of newsmaking practices collected at the editorial offices of the German- and French-language Swiss public television (SSR SRG) and of the main Italian-language newspaper (Corriere del Ticino). 

Previously, Marta Zampa obtained a Bachelor degree in English and German Literature and Linguistics from the University of Udine (Italy), and a joint Master degree in German and Italian Studies from the Universities of Bonn (Germany) and Florence (Italy). From 2015 to 2020 she was research associate at the School of Applied Linguistics of the Zurich University of Applied Sciences (ZHAW).


Member of the international graduate school Argupolis Pro*Doc - Argumentation practices in context.

Member of the executive board of the Swiss Association for Applied Linguistics (VALS ASLA). 

Member of the International Association of Applied Linguistics (AILA) Research Network on Media Linguistics.
Research fields: argumentation in journalism; discourse analysis; argumentation theory; media linguistics; newsmaking practices.