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Maria Laura Toraldo


Maria Laura is Research Assistant at the Institute of Marketing and Communication Management (IMCA) at the Faculty of Communication Science. At IMCA, she works on a project on the role of spatiotemporality in Identity translation work, looking at a major film festival and at how local organizations translate the event’s identity in their own self-definition. 

Before joining IMCA, she worked as Post-doctoral Researcher at Grenoble Ecole de Management, France. She completed her PhD in Management at the University of Naples Federico II and she has held various visiting positions in the UK, at Warwick Business School and Essex Business School. She has a Master in Organization of the Arts from the University of Bologna.

Maria Laura's research interests include the relationship between individual and collective identities and the production and interpretation of organizational culture within and across organizations. 

She has extensively explored cultural organizations, particularly festivals. She has researched the role of senses and emotions in the promotion and advertising of festivals. Recently, she has started a project on craftwork and on how businesses build brand identities based on authenticity in craft.

She is interested in methodological issues surrounding the process of research, such as knowledge creation during the practices of research. In her research, she used visual methods.

Maria Laura has teaching experiences at the executive master and bachelor level, taught at the universities of Pisa, University of Naples Federico II and at Warwick Business School, UK.