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Marco Cucco


Marco Cucco, PhD in Communication Sciences (2009), is lecturer in "Film Economics and Management" at the Università della Svizzera italiana (USI, aka University of Lugano), research fellow at the Institute of Media and Journalism (IMeG) of the same university, and coordinator of the MSc in Media Management. He is also member of the Swiss network "Réseau Cinéma CH/Netzwerk Cinema CH", coordinated by the University of Lausanne and the University of Zurich.

He has been a visiting PhD student at the City University of New York (USA, 2007-08); visting scholar at the University of Lorraine (France, 2012), at the University of Leeds (UK, 2015, Swiss-European Mobility Programme) and at the University of Udine (Italy, 2016, Swiss-European Mobility Programme). He has also been adjunct professor at the Université de Strasbourg (France, 2016) and he gave special lectures in several universities. Among them: Capital Normal University (Beijing, China), Hong Kong Baptist University (Hong Kong), Shanghai Academy Theater (Shanghai, China) and Ain Shams University (Cairo, Egypt). Since 2015 he also teaches "Film Economics and Management" at the Catholic University of the Sacred Heart, in Milan (Italy).

His research interests concern film economics (main investigation areas: USA, European Union, Italy and Switzerland), the production of US high-budget movies and European international co-productions, the outsourcing of film production, and the film policies adopted at the sovra-nazional, national and local level.


  • How film industry works
  • How film industry is regulated
  • Public film financing
  • Blockbuster movies
  • International co-productions
  • Mobility and outsourcing of film & TV shoots
  • Film commissions, film offices and local film funds
  • Italian film industry
  • Swiss film industry
  • Business models of TV broadcasters