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Andrea Lucía Aguirre Sánchez


Lucía Aguirre Sánchez has a background in Social Anthropology (BA) and Communication Sciences (MSc). She currently conducts her doctoral research, on the relevant behavioral and communication aspects to facilitate the adoption of healthy sustainable diets and the transition to sustainable food systems, at the Institute for Public Communication, BeCHANGE (Behavior Change) Research Group and also belongs to the Global PhD Fellowship Program in Public Health Sciences at SSPH+ (Swiss Public School of Public Health).

During the past years, Lucía worked as a practitioner, facilitating the design and implementation of behavioral interventions in the civil society/nonprofit sector. Her domains of interest include behavioral and social sciences, communication and social marketing interventions, public health (in particular, the intersection of health and environmental sustainability), behaviorally informed policy, design and co-creation facilitation, sustainable food systems and the behaviors linked to them (especially farming and eating behaviors).


Digital communication, behaviour change communication, user-centred design, qualitative analysis, mixed-methods, ICT4D, social marketing.