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Paula Peter


Dr. Paula C. Peter, Ph.D. is Professor of Marketing at San Diego State University (SDSU) where she co-directs the Centre for Integrated Marketing Communications (IMC). She has taught at the undergraduate (Advanced IMC, Advertising, Consumer Behavior) and graduate/MBA (New Products Management and Cause-related Marketing) level. In 2018 she received the prestigious Teaching Excellence Award by the Fowler College of Business and her research article on marketing competency won the best paper award in the Journal of Marketing Education. In Spring 2018 she served as the Interim Senator for the California State University and she continues her service for the University Senate and Faculty Affairs Committee, as well as the Steering Committee at the College level. In Spring 2019 she was nominated for the prestigious Senate Excellence in Teaching Award.

Professor Peter's research interests are on experiential marketing and consumer behavior (online as well as offline). Her expertise is on the role of emotions and emotional intelligence in consumer behavior and marketing, with special emphasis on transformative consumer research.

Dr. Peter's research has been published in top business, marketing, and psychology journals.