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Leonardo Conte


Leonardo Conte graduated in Economics at Catholic University of the Sacred Heart (UCSC) in Milan, with a Minor in Quantitative Methods for Economic Sciences. Thereafter, he earned the MSc in Economics and International Policies at the University of Lugano (USI), where he is currently Teaching and Research Assistant for the Institute of Marketing and Communication Management (IMCA) and PhD student in Communication Sciences. Recently, he has been entitled Graduate Studies Professor at Franklin University Switzerland, where he teaches the course in International Business Economics of the M.S. in International Management - emphasis in Responsible Management and Climate Change. During his career, he took some of his specializing courses abroad, in Australia and the UK. Then, he deepened his knowledge at the Italian Institute for International Political Studies (ISPI). He is also Research Contributor at the Italian Institute for the Future (IIF) and Junior Research Fellow of the Harvard Policy and Institutional Research Project (PIRP). Once back in Ticino, he was appointed as Regional Director of foraus, the Swiss Forum on Foreign Policy. Last but not least, he founded the association Rethinking Economics Lugano and the national network Rethinking Economics Switzerland. 


Leonardo Conte is currently pursuing research on different areas, from Economic Sociology to Marketing Theory and Consumer Culture Theory (CCT). In particular, he is focusing on the performativity of Economics, the sociological analysis of Behavioural Economics and the "Responsibilization" of consumers. His main research project is about the study of the impact of "Nudging" on consumers, with a specific focus on its use by for-profit firms.