Leandro Bitetti is a PhD student in the topic of Business Model Innovation at USI under the supervision of Professor Michael Gibbert. He is also lecturer and researcher at the inno3 Competence Centre (innovation, business and entrepreneurship) at the Department of Business Economics, Health and Social Care of the University of Applied Sciences and Arts of Southern Switzerland (SUPSI). He holds a Master of Science in Management with Major in Organizational Behavior from the University of Lausanne (HEC) and a Bachelor degree in Economics from the Università della Svizzera italiana (USI), in Lugano. After some years working in the banking audit industry, he joined inno3 Competence Centre in January 2014. He works closely with several companies in Ticino. From September 2019, inno3 merged with the Competence Centre for Management and Entrepreneurship. His main duties concern education, research and consulting activities in the field of innovation management, in particular in the area of Innovation Strategy, Business Modeling and Business Entrepreneurship. He is member of the Regional Jury of the Boldbrain Startup Challenge.