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Natalie Rangelov


Dr. Natalie Rangelov, PhD is a Postdoctoral Fellow at the Institute of Public Communication, Faculty of Communication Sciences, at Università della Svizzera italiana (USI), Switzerland. At USI, she is member of the BeCHANGE Research Group since 2010, and member of the Consumer Behavior Laboratory since 2015. Dr. Rangelov is also Lecturer at the Zûrcher Hochschule für Angewandte Wissenschaften (ZHAW), Switzerland. 

Dr. Rangelov holds a PhD in Communiction Scineces from USI, with focus on Public Communication and Social Marketing for health behavior change. She holds a MA in Public Management and Policy from the Swiss Graduate School of Public Administration (IDHEAP), in collaboration with the University of Lausanne (UNIL) and USI, Switzerland.

In addition to working on various projects of the BeCHANGE group, Dr. Rangelov is project manager for the FAN Social Marketing intervention, aimed at promoting healthy life-styles (physical activity and nutrition) through the use of tailored communication and communication technologies in Ticino, Switzerland. Her work is in the intersecting fields of Social Marketing, Communication and Public Health. Her research focuses on public communication and innovative approaches in the field of health behavior change and support. At USI she also serves as a teaching assistant to bachelor and master's level courses.

She is member of the Swiss Public Health Association, the European Social Marketing Association (ESMA), and the European Public Health Association (EUPHA). Within EUPHA she serves as vice-president of the Section on Food and Nutrition since 2014. Dr. Rangelov also has temporary collaborations with the World Health Organization (Regional Office for Europe).

From September 2014 to September 2015 Dr. Rangelov was the Doctoral Student Representative at the Faculty of Communication Sciences, USI.


Behavior Change; Social Marketing; Overweight and Obesity; Physical Activity and Nutrition; Health Promotion; Information and Communication Technologies (ICT)