Andrea Ponzetta is researcher assistant at the Università della Svizzera italiana. He is currently PhD student in Political Communication at the Faculty of Communication under the supervision of Prof. Maurizio Viroli. He joined the University of Lugano in 2006 as teaching assistant in Corporate communication and marketing management. He has graduated at the Master of Science in Institutional Communication and in 2002 he got his degree in International and Diplomatic Relation at the University of Bologna. Within his bachelor program he spent two semester as visiting student at the Goethe Universität in Frankfurt a. M. Faculty of Political Sciences. His research focuses on political marketing communication (rhetoric, identity, advertising, public relations, unconventional political communication), political ethics, government communication, environmental communication, new political communication.