HELEN - Health Literacy in the area of nutrition - physical exercises - weight
This project studies health literacy in Switzerland with respect to nutrition, physical exercises, and weight. From advertising for diet programs, exercise videos and equipment, and nutritional supplements to health promotion and social marketing campaigns launched by nonprofit and government organizations, people are inundated with information related to health and wellness. How do people cope with this avalanche of information, particularly in the before mentioned area? On a basis of one hundred qualitative interviews in the three main linguistic areas of Switzerland we elaborate standards for measuring health literacy in the Swiss population in order to provide indications on how to enhance health literacy by communicative strategies.
S290 Social medecine