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KIWI - Kinderwerbung im Fernsehen

People

Leaders

Schulz P. J.

(Responsible)

Collaborators

Keller S.

(Collaborator)

Abstract

Because of the rising incidence of childhood obesity, this project analyses the extent and nature of food promotion in television directed at children. Over a period of 6months (1.3.2006-31.8.2006), the study is systematically investigating the advertising of six Swiss TV channels under public law (SF1, SF2, TSR 1, TSR 2,TSI 1, TSI 2), and two private European channels with substantial children's programming (SuperRTL and Italia 1). Using Content Analysis, the study will emphasize the frequency and the context of food advertising as well as the range of the promoted products and their nutrient composition.

Additional information

Start date
01.01.2006
End date
01.09.2006
Duration
8 Months
Status
Ended
Research areas
S273 Physical training, motorial learning, sport
S290 Social medecine

Publications