KIWI - Kinderwerbung im Fernsehen
Because of the rising incidence of childhood obesity, this project analyses the extent and nature of food promotion in television directed at children. Over a period of 6months (1.3.2006-31.8.2006), the study is systematically investigating the advertising of six Swiss TV channels under public law (SF1, SF2, TSR 1, TSR 2,TSI 1, TSI 2), and two private European channels with substantial children's programming (SuperRTL and Italia 1). Using Content Analysis, the study will emphasize the frequency and the context of food advertising as well as the range of the promoted products and their nutrient composition.
S290 Social medecine