Creative Destruction - Downturn and Reinvention of Newspaper Journalism in the U.S.
The final days of the U.S. newspaper industry seem to have arrived. Circulations are dropping, advertising revenues are shrinking, and the classified business is heading for the Internet at a rapid pace. The project - and the book which has been published - takes a close look at the downturn of American journalism. It also describes and analyzes innovations which are "bubbling up" due to structural changes and the stragegies with which newspaper publishers employ in reaction to the crisis and the Internet age. Kreative Zerstörung (Creative Destruction) refers to economist Joseph A. Schumpeter, as the book combines the analytical tools of economics and communication sciences.