Search for contacts, projects,
courses and publications

Exploring the relation between CSR and Corporate Philanthropy

People

Leaders

Seele P.

(Responsible)

von Schnurbein Georg, University of Basel

(Co-Responsable)

Abstract

Corporate philanthropy’s role and position in corporate responsibility activities remains controversial: corporate examples show that it can be part of CSR, as well as an extra activity within the realm of corporate responsibilities. In this project we analyse the link between the two: by combining the (traditional) CSR pyramid (Carroll 1991) and the triple bottom line approach (Elkington 1998) we aim to show that corporate philanthropy has a new role outside of the classical CSR concept, that can be substantiated also by recent theoretical developments in the field of CSR. The project aims as developing four fundaments of corporate philanthropy - economic, motivational, creative, and moral – illustrating the importance and outstanding role of corporate philanthropy for today’s businesses.

Additional information

Start date
01.12.2012
End date
01.03.2013
Duration
3 Months
External partners
Status
Ended

Publications