The UNESCO Chair received an official mandate by the Swiss Commission for UNESCO to analyse, evaluate and re-design its online communication, consisting of the website, the newsletter and social media channels.
In the analytical stage, the following activities were performed:
- a benchmark analysis of the websites of other national commissions for UNESCO;
- an analysis of usages of the existing online outlet of the Swiss UNESCO Commission (i.e. website, newsletter, videos);
- a usability analysis of intended users of the website;
- a User Requirements Elicitation analysis realized following the methodology User Requirements with Lego (URL).
The new website (http://www.unesco.ch/) as well as the newsletter and social media communication strategy, were re-designed according to the recommendations derived from the above activities and from different rounds of discussion with the members of the Commission.
The design as well as the technical and graphic implementation have been made by the USI eLab Service.