Sinful Consumers, Saintly Brands: Why Decadently Wasteful Consumption Makes Luxury Brands Seem More Precious
Additional information
Authors
Morhart F.,
Hofstetter R.,
Ramanathan S.
Type
Article in conference proceedings
Year
2016
Language
English
Conference proceedings
Monaco Symposium on Luxury
Meeting name
Monaco Symposium on Luxury
Meeting place
Monaco
Meeting date
2016
