Downsizing the Product versus Increasing the Price: Consumers’ Reactions to Price Increase Strategies
Additional information
Authors
Blatter D.,
Hofstetter R.,
Krohmer H.,
Miller K.,
Zhang Z. J.
Type
Article in conference proceedings
Year
2011
Language
English
Conference proceedings
EMAC
Meeting name
EMAC
Meeting place
Ljubljana
Meeting date
2011
