Who Should We Ask When Measuring Consumers’ Willingness to Pay for Product Innovations?
Additional information
Authors
Hofstetter R.,
Miller K.,
Krohmer H.,
Zhang Z. J.
Type
Article in conference proceedings
Year
2009
Language
English
Conference proceedings
Proceedings of the AMA 2009 Summer Educators’ Conference
Meeting name
AMA 2009 Summer Educators’ Conference
Meeting place
Chicago
Meeting date
August 2009
