Integrating travelers’ heterogeneity in subscription choice processes through Hybrid Choice Modelling: An application to the Swiss railway market
Additional information
Authors
Maione S.,
Schiestel L. M.,
Hofstetter R.
Type
Article in conference proceedings
Year
2018
Language
English
Conference proceedings
2018 Global Marketing Conference
Publisher
Global Alliance of Marketing & Management Associations
Meeting name
2018 Global Marketing Conference
Meeting place
Tokyo
Meeting date
July 19-22
