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Touching the Cloth: Haptics in Fashion Digital Communication

Additional information

Authors
Type
Article in conference proceedings
Year
2019
Language
English
Abstract
Touch sensations are important elements of fashion retail that are significantly curtailed in the e-commerce user experience. Online, touch-related apparel information is only alluded to through audio-visual and textual clues. Trends in haptic technologies and applications indicate computer-mediated tactile experiences might fill this sensory void. Research into these developments and their implication for fashion brands is, to our knowledge, still limited. To address this gap, the author intends to conduct research - via appropriate qualitative and quantitative methodologies – into the following topics: how tactile properties are conveyed online; the relevance of tactility for product returns; fashion managers’ interest towards haptic technologies; and a potential user group’s perception of haptics.
Conference proceedings
Fashion Communication in the Digital Age
Month
July
Publisher
Springer
Meeting name
FACTUM19
Meeting place
Centro Stefano Franscini, Ascona
Meeting date
July, 2019
ISBN
9783030154363
Keywords
Touch, Haptics, Fashion digital communication, E-commerce