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An Investigation on the Socio-Cognitive Underpinnings of Reputation Robustness: The Effects of Familiarity and Ambivalence

Additional information

Authors
Mariconda S.
Type
Report in scientific conference
Year
2012
Language
English
Meeting name
Pre-conference PhD Consortium. 16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness
Meeting place
Milan
Meeting date
May 29-31