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The Effect of Corporate Reputation, Perceived CSR and Perceived Quality on Intention to Buy Panettone: A Study among Consumers

Additional information

Authors
Gatti L., Caruana A., Snehota I.
Type
Report in scientific conference
Year
2010
Language
English
Meeting name
The 6th Thought Leaders International Conference in Brand Management
Meeting place
Lugano, Switzerland
Meeting date
April 18-20, 2010