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Modeling Viral Marketing Dynamics in Social Networks – Findings From Computational Experiments with Agent-Based Simulation Models

Additional information

Authors
Hildebrand C., Hofstetter R., Herrmann A.
Type
Article in conference proceedings
Year
2012
Language
English
Conference proceedings
ICIS 2012 Conference
Meeting name
ICIS 2012 Conference
Meeting place
Orlando
Meeting date
December 16-19, 2012