Price Raise or Quantity Decrease: Choosing the Optimal Price Increase Strategy for Consumer Goods
Additional information
Authors
Blatter D.,
Hofstetter R.,
Krohmer H.,
Miller K.,
Zhang J.
Type
Article in conference proceedings
Year
2012
Language
Italian
Conference proceedings
AMA Winter Conference
Meeting name
AMA Winter Conference
Meeting place
St. Petersburg
Meeting date
February 17-19, 2012