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When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers’ Involvement in the Direct Elicitation of Reservation Prices

Additional information

Authors
Miller K., Krohmer H., Hofstetter R.
Type
Article in conference proceedings
Year
2008
Language
English
Conference proceedings
AMA Winter Conference
Meeting name
AMA Winter Conference
Meeting place
Austin
Meeting date
February 15-18, 2008