Search for contacts, projects,
courses and publications

Measuring Consumers' Willingness to Pay with the Contingent Valuation Approach

Additional information

Authors
Krohmer H., Hofstetter R.
Type
Article in conference proceedings
Year
2006
Language
English
Conference proceedings
AMA Summer Conference
Meeting name
AMA Summer Conference
Meeting place
Chicago
Meeting date
4-7. August, 2006