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Eliciting Consumers' Willingness to Pay with Self- Explicated Approaches: Conceptual Discussion and Empirical Study

Additional information

Authors
Miller K., Krohmer H., Hofstetter R.
Type
Article in conference proceedings
Year
2006
Language
English
Conference proceedings
Proceedings of the 35th EMAC Conference
Meeting name
EMAC
Meeting place
Athens
Meeting date
23-26 May, 2006