Communication law
People
Course director
Description
- The media law module will deal with freedom of the press, pluralism and media concentration, rights and obligations of journalists (in particular accreditation and editorial secrecy) and the status of broadcasting and internet platforms.
- The protection of reputation module concentrates on information duties of companies (in particular ad hoc publicity and data breach notification), legal remedies against attacks in media and on social networks (in particular defamation and calumny, as well as the right of reply), disloyal and untrustworthy behavior of employees (in particular whistleblowing).
- The marketing law module develops rules on advertising (in particular misleading and comparative advertising), radio and tv commercials, unfair competition as well as intrusive marketing techniques (in particular spamming, customers profiling and data mining).
- The intellectual property module will present elements of copyright, trademark, design and patent law, as well as the rules governing domain names.
Objectives
- Knowledge of the main legal rules governing communication in a commercial context
- Aptitude to behave in conformity with relevant rules
Teaching mode
In presence
Learning methods
Ex-cathedra lessons supplemented with case studies.
The course consists of four 1,5 ECTS modules. Students have to take two of them; the two others can be taken additionally as a an elective course.
Examination information
One single exam (100% of the grade) at the end of the course (two hours for two modules, four hours for four modules). Open book. Practical cases.
Required material
No required readings.
Bibliography
Deepening
- Benöhr, Iris. EU consumer law and human rights. Oxford: Oxford University Press, 2013.
- Dessemontet, François, Vanhees, Hendrik. Intellectual property law in Switzerland. Fourth edition. Alphen aan den Rijn, The Netherlands: Wolters Kluwer, 2019.
- Dreier, Thomas. Concise European copyright law. 2nd ed.. Alphen aan den Rijn: Wolters Kluwer, 2016.
- Jung, Peter, Spitz, Philippe. Bundesgesetz gegen den unlauteren Wettbewerb (UWG): Bundesgesetz gegen den unlauteren Wettbewerb vom 19. Dezember 1986. 2. Auflage. Bern: Stämpfli Verlag, 2016.
- Mayr von Baldegg, Rudolf, Strebel, Dominique. Medienrecht für die Praxis: vom Recherchieren bis zum Prozessieren. 5., überarbeitete Auflage. Zürich: saldo Ratgeber, 2018.
- Nobel, Peter, Siebeneck, Claudia. Unternehmenskommunikation: die rechtlichen Aspekte. Bern: Stämpfli, 2009.
- Oster, Jan. European and international media law. Cambridge: Cambridge University Press, 2017.
- Razzante, Ruben. Manuale di diritto dell'informazione e della comunicazione: i media nell'era digitale e le nuove tutele della persona. Nona edizione. Milano: Wolters Kluwer, 2022.
- Weatherill, Stephen. EU consumer law and policy. 2nd ed.. Cheltenham: E. Elgar, 2013.
Education
- Master of Science in Communication and Economics in Corporate Communication, Lecture, 1st year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, 1st year
- Master of Science in Communication in Media Management, Lecture, 1st year
- Master of Science in Digital Fashion Communication, Lecture, 1st year