Creativity and Product Innovation
People
Course director
Description
This course focuses on new product development/innovation and issues related to the overall management of product innovation in the context of entrepreneurial opportunities, start-up ventures, existing organizations, and society. The emphasis is on innovation and creativity with the adoption of a marketing and organizational lens.
Objectives
By the end of this course, students will be able to identify, describe, integrate, and apply concepts and theories related to creativity and innovation to better serve the formulation of new products. Innovation, creativity, and new product ideas are going to be analyzed and discussed from a marketing/organizational, cultural, and societal perspective.
Teaching mode
In presence
Learning methods
In presence with a mix of lectures, discussions, and in class-assignments.
Examination information
Attendance and Participation 15%
Case Analysis 15%
Final Exam 70%
Required material
All the required material (articles, web-references, etc) is going to be posted on the iCorsi3 platform. No main textbook is required.
Education
- Master of Science in Communication and Economics in Corporate Communication, Lecture, Thematic Area: Customer Experience and Value, Elective, 2nd year
- Master of Science in Communication and Economics in Corporate Communication, Lecture, Thematic Area: Strategy and Entrepreneurship, Elective, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, Thematic Area: Customer Experience and Value, Elective, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, Thematic Area: Stategy and Entrepreneurship, Elective, 2nd year
- Master of Science in Communication in Media Management, Lecture, Thematic Area: Customer Experience and Value, Elective, 2nd year
- Master of Science in Communication in Media Management, Lecture, Thematic Area: Strategy and Entrepreneurship, Elective, 2nd year
