Augmented and Virtual Reality
People
Course director
Description
This course is designed as a comprehensive introduction to Augmented Reality (AR), Virtual Reality (VR), and related technologies. While AR augments our physical environment with digital contents, VR creates fully immersive digital environments. The course combines a look at the underlying theory and technical aspects with an analysis and discussion of the key components of these rapidly evolving immersive technologies. We analyze the various applications of AR and VR in terms of content development and business implications, looking at case studies from both Fashion and Tourism industries. The course then continues to touch on Mixed Reality (MR), Spatial Computing, Wearables, and Haptic Interfaces and concludes with an introduction to the Metaverse and an outlook towards the Spatial Web - active new fields of application of immersive (and other recent) technologies.
Objectives
- Understand the underlying theory and the technical aspects of VR, AR, and MR
- Experience VR and MR devices and AR applications hands-on and get an overview of the state-of-the-art of these immersive technologies
- Get to know some VR and AR examples and case studies relevant to the individual field of study (i.e., Fashion, Tourism)
- Learn how to critically evaluate what makes a VR, MR, or AR experience effective and valuable – and what doesn’t
- Be aware of the different approaches for creating VR, MR, or AR experiences
- Understand the idea behind the Metaverse and the technologies and trends that lead to its development
- Learn about the Spatial Web, and understand the basics of wearable technology and haptic interfaces
Teaching mode
In presence
Learning methods
All students are required to participate in group/pair work and presentations during course hours.
Single absences that make it impossible to participate in group work for serious reasons require prior notice; an alternative work might be required in written form.
Examination information
Grading
- Written, computer-based exam: 100% of final grade
Required Materials
- Lauria, R.M., & Morie, J.F. (2015) Virtuality: VR as metamedia and herald of our future realities, in Handbooks of Communication Sciene Volume 5: Communication and Technology, Cantoni, L., & Danowski, J.A. (Eds.)
- Porter, M. E., & Heppelmann, J. E. (2017). Why every organization needs an augmented reality strategy. HBR’S 10 MUST, 85.
Optional Materials
- Milgram, P., & Kishino, A.F., (1994) Taxonomy of Mixed Reality Visual Displays IEICE Transactions on Information and Systems, E77-D(12), pp. 1321–1329
Education
- Master of Arts in Economics and Communication in International Tourism (COM), Lecture, eTourism, Elective, 1st year
- Master of Science in Digital Fashion Communication, Lecture, 1st year