Digital Transformation in Tourism
People
Description
When it comes to different levels of knowledge, the competences mentioned above entail that by the end of the course, the students will be able to:
- know current eTourism applications, technologies and successful practices
- know how to plan, run and evaluate eTourism related activities
- be aware of the crucial role played by ICT within the tourism and hospitality sectors.
Readings: all items in the Bibliography are compulsory.
Objectives
The course will provide a comprehensive overview on the digital transformation of Tourism (eTourism) – both the related industries as well as the travellers’ practices and experiences.
Students will acquire the methodological tools to conceive, plan and manage digital media projects in the field of tourism communication. The course will cover a basic introduction to the relevant technological applications of the tourism industry, methods for the design and evaluation of tourism services, together with the management and promotional tools of web-based tourism communication.
A particular attention will be devoted to the impact of Covid19 pandemic on tourism, and on the role of digital media to address and mitigate such global crisis, as well as to support a sustainable recovery of travel and tourism.
Sustainable development goals
- Indusrty, innovation and infrastracture
- Sustainable cities and communities
Teaching mode
In presence
Learning methods
The course is organized in formal face-to-face lessons complemented by case studies and testimonials, collaborative group projects and tutoring sessions.
Examination information
The final assessment will take into consideration participation the collaborative group projects (30%), and a written exam (70%).
Bibliography
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Cantoni, Lorenzo, Tardini, Stefano. "6. Hypermedia, internet and the web" Communication and Technology: 119-140.
10.1515/9783110271355-008 -
Cantoni, Lorenzo. "Digital transformation, tourism and cultural heritage" A Research Agenda for Heritage Tourism: 235-252.
10.4337/9781789903522.00025 -
Garbani-Nerini, Elide, Marchiori, Elena, Cantoni, Lorenzo. "Destinations and Data State-of-the-Art in Switzerland and Liechtenstein" Information and Communication Technologies in Tourism 2022: 200-212.
10.1007/978-3-030-94751-4_18 -
Ilaria, Rosani, Kalbaska, Nadzeya. "Educate: Digital media can educate players in the field of tourism at heritage destinations" Handbook on Heritage, Sustainable Tourism and Digital Media.
10.4337/9781788970082.00037 -
Inversini, Alessandro, Brülhart, Christoph, Cantoni, Lorenzo. "Myswitzerland.com: Analysis of Online Communication and Promotion" Information Technology & Tourism, 13, 1 (2011): 39-49.
10.3727/109830511x13167968595741 -
Janowski, Tomasz, Kalbaska, Nadzeya, Cantoni, Lorenzo, Estevez, Elsa. "When digital government matters for tourism: a stakeholder analysis" Information Technology & Tourism, 17, 3 (2017): 315-333.
10.1007/s40558-017-0087-2 -
Neidhardt, Julia, Zanker, Markus, Stock, Oliviero, Stangl, Brigitte, Scaglione, Miriam, Ricci, Francesco, Pröll, Birgit, Jannach, Dietmar, Dickinger, Astrid, Gretzel, Ulrike, Werthner, Hannes, Alzua-Sorzabal, Aurkene, Cantoni, Lorenzo. "Future research issues in IT and tourism" Information Technology & Tourism, 15, 1 (2015): 1-15.
10.1007/s40558-014-0021-9 - Tourism Management at UNESCO World Heritage Sites | SUSI (Study pp. 67-73.)
Education
- Master of Arts in Economics and Communication in International Tourism (COM), Lecture, 1st year
