Event Management

The design and management of events play a key role in tourism, in sports, culture, politics, and in business. In this course, students will become acquainted with the main strategies used when designing, planning and managing events; learn about the roles of the key stakeholders in the events market; understand the impacts of events on the economy, society, environment and politics of the places that host events; familiarise themselves with the experiential concept of the ‘Participant Journey’ as applied to events.

 Students will work in groups to create a specific event concept.

To provide students with the knowledge and skills necessary for the organising of events in the fields of business, sports, culture, politics and for the non-profit sector.

To enable students to familiarise themselves with key actors in the events market, including sources of demand, suppliers and intermediaries.

In presence

Interactive lectures.

Group in-class exercises

Group presentations on a specific event project.

Individual exam to measure students’ understanding of the course content.