Omnichannel and personalization strategies in fashion retail experience
People
Course director
Course director
Description
At the end of the course, the students will be able to:
- gain a critical understanding of ICTs
- gain an in-depth understanding and critical view of the different implications of omnichannel and personalization strategies in digital fashion retail
- gain a critical understanding of best practices and challenges
- reflect on possibilities and brands' in-store applications
Students are required to...
- reflect on the tools and methods to analyze the differences between the categories of fashion and their position in the fashion market
- reflect on the crucial role played by ICTs to deliver an omnichannel and personalized experience in the fashion industry
- master digital technologies in retail
Objectives
At the end of the course, the students will be able to:
- gain a critical understanding of ICTs
- gain an in-depth understanding and critical view of the different implications of omnichannel and personalization strategies in digital fashion retail
- gain a critical understanding of best practices and challenges
- reflect on possibilities and brands' in-store applications
Students are required to...
- reflect on the tools and methods to analyze the differences between the categories of fashion and their position in the fashion market
- reflect on the crucial role played by ICTs to deliver an omnichannel and personalized experience in the fashion industry
- master digital technologies in retail
Teaching mode
In presence
Learning methods
The course is organized in formal face-to-face lessons complemented by case studies and first hand in-store experience.
Examination information
The assessment will be undertaken in a form of a collaborative group project (30%) and an individual report (70%).
Education
- Master of Science in Digital Fashion Communication, Lecture, Suggested Elective, Elective, 1st year