Search for contacts, projects,
courses and publications

Omnichannel and personalization strategies in fashion retail experience

People

Nobile T. H.

Course director

Noris A.

Course director

Description

At the end of the course, the students will be able to:

  • gain a critical understanding of ICTs ​
  • gain an in-depth understanding and critical view of the different implications of omnichannel and personalization strategies in digital fashion retail​
  • gain a critical understanding of best practices and challenges​
  • reflect on possibilities and brands' in-store applications

Students are required to...

  • reflect on the tools and methods to analyze the differences between the categories of fashion and their position in the fashion market
  • reflect on the crucial role played by ICTs to deliver an omnichannel and personalized experience in the fashion industry
  • master digital technologies in retail

Objectives

At the end of the course, the students will be able to:

  • gain a critical understanding of ICTs ​
  • gain an in-depth understanding and critical view of the different implications of omnichannel and personalization strategies in digital fashion retail​
  • gain a critical understanding of best practices and challenges​
  • reflect on possibilities and brands' in-store applications

Students are required to...

  • reflect on the tools and methods to analyze the differences between the categories of fashion and their position in the fashion market
  • reflect on the crucial role played by ICTs to deliver an omnichannel and personalized experience in the fashion industry
  • master digital technologies in retail

Teaching mode

In presence

Learning methods

The course is organized in formal face-to-face lessons complemented by case studies and first hand in-store experience.

Examination information

The assessment will be undertaken in a form of a collaborative group project (30%) and an individual report (70%).

Education