Reading Direct-to-Consumer Advertising of Prescription Medicine. A Qualitative Study from Argumentation Theory on its Dialectical and Rhetorical Features
Additional information
Authors
Rubinelli S.,
Nakamoto K.,
Schulz P. J.
Type
Conference proceedings
Year
2006
Language
English
Series
6th ISSA Conference on Argumentation, International Society for the Study of Argumentation, Amsterdam, The Netherlands, June 2006.
