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Investor Relations

Descrizione

Pre-requisites: Corporate Identity and Image and Essentials of Finance

 

Course description

The purpose of this course is to help students understand how and why investor relations are an important part of the corporate communication mix. The course discusses the current capital marketplace; the main theories and concepts of investor relations; as well as its particular methodologies, practices and tools.

In a marked group exercise, students will analyse a communication challenge and will learn to develop implementation strategies and solutions. There is also a marked financial individual exercise.

Students will become familiar with the fundamentals, contents, target groups, instruments and legal framework of investor relations. They will learn the communication needs of the corporate lifecycle, both in continuing investor relations (financial calendar work) and in relevant capital market transactions such as initial public offerings.

 

Textbooks

Selected reading material will be provided in class.

 

Reference book

Guimard, Anne (2013, 2nd edition) Investor Relations: principles and international best practices of financial Communications, Palgrave Macmillan, London, ISBN: 978-1137337399

Persone

 

Traverse-Healy K.

Docente titolare del corso

Frattini N.

Assistente

Informazioni aggiuntive

Semestre
Primaverile
Anno accademico
2016-2017
ECTS
3